Ottawa, Ontario – April 26, 2011: Aragona Communications has completed a successful branding and market positioning program for the market launch of Viva Networks.
Viva Networks provides complete, end-to-end fixed terrestrial and satellite-based network provisioning, monitoring, maintenance and management services, as well as value-added, enterprise-level managed IT infrastructure services. Early in 2011 the company went searching for a marketing agency to provide the branding and market positioning services it needed to launch operations in its target markets.
“We wanted an agency that could go beyond basic design deliverables and create a brand that would properly position the company and our products,” said Gilles Desmarais, President, Viva Networks. “We chose Aragona Communications because of its extensive experience marketing telecommunications and high technology clients, and its track record of branding and positioning successes.”
Viva Networks contracted Aragona Communications for a Jump-Start marketing program that included development of key messages and positioning statements, design of a new corporate logo brand and marketing collateral, and writing of the company’s marketing collateral that could be used to present the Viva Networks value proposition to potential clients.
“Aragona Communications understood our market niche and the value we offer to customers, so it was able to deliver everything we needed quickly and cost-effectively,” said Desmarais. “The positioning, messaging, design and writing services Aragona Communications provided met all our expectations and objectives, and played a major part in the successful launch of our business.”
About Viva Networks
Viva Networks provides vendor and technology neutral, end-to-end managed network services and networking solutions, which go beyond traditional connectivity offerings to ensure the reliability, performance and security of business-critical communications networks. Viva Networks services simplify the process, reduce the cost, and eliminate the risk associated with creating, deploying, maintaining, and managing efficient and secure wide area, high speed data, voice and multimedia networks and services. These services reduce network downtime at the network, desktop and application level that can negatively impact the business productivity of medium and large enterprises and government agencies, which rely on communications networks for local and remote operations worldwide, but don’t have the resources to effectively manage network and IT infrastructures. www.viva-networks.com
About Aragona Communications
Aragona Communications has been delivering marketing and public relations strategies and tactics to technology and telecommunications companies since 1992. The Aragona Communications team has extensive experience developing and executing strategies and programs that help clients cut through the clutter, deliver key messages to target audiences, support market strategies and improve the bottom line. To find out more about Aragona Communications visit www.aragonacomm.com.
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